The 8th IEEE International Conference on Management of Innovation and Technology (ICMIT2016), Bangkok, Thailand. [SLIDE 1] The purpose of this paper is to present a visual conceptualisation of the dialogic of product-service innovation within a multinational enterprise, taking the perspective of firm internationalization theory. To do that I have leveraged on one of the most … Continue reading ICMIT 2016. 19-22 Sep. TH.